Social Networking For ‘Boomers’

It is often difficult for people of older generations, like us 'Baby Boomers' to embrace new technology and the associated applications that go with it but, in order to build a successful online business, one needs to understand, appreciate, and fully tackle, the new marketplace. Even backed by solid real-world business experience the virtual marketplace can be daunting. In most instances, whatever you sell, there are at least 50,000 other online vendors offering the exact same, or a very similar, thing. Your competition is tough and, due to the nature of the Internet, it is as if it is all right in your own neighborhood.

Getting to the top of the search engine return pages (SERPs) is a big part of any marketing program but it's not the only thing you need. Reaching out to individuals via social networking, and other forms of viral marketing, is a significant function in which you really must become involved.

There are dozens of key social and professional networking sites and thousands of valuable forums, both general and product specific in nature, that you should be considering, accessing, using. If you access just one new site each week, and spend just one serious hour each day on the process, you can develop a comprehensive marketing program in only a few months. And it will be time well spent.

Here's a start: Five Top Twitter Applications That Can Save Time.