Five Business Books You Should Read

There are tens of thousands of business books available online at any given moment. It would simply be impossible to read them all. Every now and then a small portion of that very large list stands out as must read entries. What follows is a handful of that kind of book.

Steve Jobs
Basing his work on more than forty interviews with Steve Jobs himself, conducted over two years, and additional interviews with more than a hundred of Jobs' family members, friends, adversaries, competitors, and colleagues, Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of the creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. If you read only one book about the legendary Jobs, and why wouldn't you, this should be the one.

Start Something That Matters
What matters most to you? Can you love your work, work for what you love, and change the world—all at the same time? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world and, at the same time, shares the surprising truth that you don’t have to choose. In fact, he explains in this excellent read, you’ll find more success if you don’t. The breakthrough message is so basic it may surprise you. You don’t have to be rich to give back. You don’t have to retire to spend every day doing what you love. You can find your profit, your passion, and your meaning all at once; and right now.

Everything I Know About Business
I Learned From The Grateful Dead
The Grateful Dead is one of the most popular bands of all time, having enjoyed incredible relevance to this day, but let's admit it, they were not exactly poster boys for corporate America. In his Everything I Know About Business I Learned From The Grateful Dead, Deadhead and business scholar Barry Barnes shares his proof that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. Read this one to see how it can change your approach to business, too!

The B2B Executive Playbook
In this, the first book completely focused on successfully running B2B, Sean Geehan shows us that business to business marketing is very different from business to consumer marketing (B2C). The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company succeeds, thrives, or even survives, is how these key relationships are targeted, structured and managed. Geehan tells us over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’s operations, it is more likely the company is wasting money as well as employee time and effort. Geehan puts the reader on the right track.

Thinking, Fast and Slow
Daniel Kahneman is the recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making. Kahneman is one of the most important thinkers of our time. His ideas have had a profound and widely regarded impact on many fields of endeavor, including economics, medicine, and politics. Until now, however, he has never brought together his many years of research and thinking in one work. Thinking, Fast and Slow, is Kahneman's highly anticipated work which takes us on a groundbreaking journey through the mind and explains the two systems that drive the way we all think. System 1 is fast, intuitive, emotional; System 2 is slower, more deliberative, more logical.

These five works are a must read for business leaders, progressive thinkers, researchers, and entrepreneurs alike.

Click Your Favorite Social Media Site Icon To Share This Page/Post With A Friend...