I recently came across a blog post by Bob Nicoll, a seniour linquistics professional, that spoke to an issue that is dear to me. He said, "Take a moment to stop and really think about the power you have in the clarity of what you say. Your sense of personal power, confidence, and self-esteem are wrapped up in how well you are able to communicate your thoughts, needs, ideas, and desires. When you articulate clearly and successfully, everything else falls into place."
If you are in business you need to promote yourself. That is a given. How you put your business forward, what you say, the words you use, are keenly important to how your business will be received and how great your success will be. Choosing the right words is important to your business future.
Nicoll went on to say, "Poor word choice is a serious obstacle to clear communication and diminishes your personal power. Imagine how much more power and confidence you would have in your life if you would consistently get you message across clearly. How empowering do you think it would be to know that your words influence and inspire, rather than confuse and annoy? I believe few people actually set out to confuse and annoy others. I believe most of us want to be clear and make sense. I believe most people just need to know how to do it."
Bob operates Remembering The Ice, a website dedicated to empowering people though the use of linguistics. "For over 35 years," Bob says, "I have nurtured a passion for linguistics and empowering word choices. Since completing my Bachelors Degree in Psychology in 1972, and Masters in Counseling in 1974 I have focused my energies on studying the power of word choice: The Psychophysiology of Words."
The power of good speech is already in your hands. You already have everything you need. It is only a matter of understanding and organizing your words, and then putting that understanding into practice. As Bob says, "There is power in the clarity of your articulation."
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