Even if you manage to attract gobs of traffic, the real goal of any Internet marketer is to sell or make money; in other words, convert traffic to customers. You have to monetize that traffic in order to achieve your dreams of success. If you are not aware of the strategies to convert traffic to customers, you will let many valuable opportunities pass you by. Worse, you will feel as if you are working your tail off for few rewards. Always keep in mind that it is not enough just to have a popular site; that site has to produce income, one way or another.
Some of the fault may lie in poor website design, like poor advertisement placement or inefficient payment processors. However, there are other ways that people fail to plan to convert traffic to customers. They do not plan ways to make money with the site and assume that only putting out a few products will create income. This is one way to make money, but not the only way.
• Copy That Sells – When you advertise a product or service, add in features in the copy that make the deal hard to pass up. By that, it is important to get into the mind of the customer. Try to create a sense that they might lose out if they do not take you up on your offer right away. You can do this offering for a limited time or in limited quantities of a particular product.
• Incentives - Can you persuade them to sign up by offering a free ebook in exchange for subscribing to a free trial membership? Once the trial is over, you will bill their credit card. Will you get a better conversion rate if you give new subscribers coupons off of your products and services?
• Affiliate Programs – Affiliate programs work like incentives to allow others to sell your products and make a commission on them. This will help you by getting other people to do some marketing work for you while you create a fatter paycheck.
• Advertising – There are all sorts of advertisements that you can implement to increase the chances of creating income with your website copy. They can be in text advertising, links to other people's affiliate offers, or even Google AdWords campaigns. Partner with other people who might be looking for a larger audience in exchange for paying for advertising on your site.
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