Content Creation Part 5

Find An Authentic Writing Style

In our last section, we asked you to write down one typical response to a commonly asked question exactly as you speak. You were also asked to save your answer somewhere that's easy to find and not to do anything else with it until you got to this section.

Did you do this? If you haven't, please do this right now... it should only take you a couple of minutes.

If you did write it down, then great! Retrieve your answer and then come back to it after studying the tip below...

Tip #4 - Find An Authentic And Natural Writing Style For Your Blog Posts And Website Articles

Once you get used to writing about your business and have built up enough data to be able to start measuring your results and assessing your general readership, you will find a content structure, style and "voice" that works best for you and your site.

Whatever you discover works best, it's good to establish certain principles in the way you structure your content early on. The first principle, is to find a style of writing that feels "authentic" to you and that reflects the "personality" of your business. Once you find this, you can then begin to develop a conversational "tone" around this particular style.

For example, you may discover that you have a natural knack for providing unbiased product reviews and comparisons backed by solid research that attracts visitors and keeps potential customers gravitating towards your site for your advice before buying. You would then aim for a conversational style and tone to convey your expertize and help to consolidate your site as an "authority" in your niche or industry.

Or, you may discover that you really like to engage with your readers through interactive areas of your site like the comments section. Your content style could thus assume a more friendly and personal style.

Or maybe, your posts tend to provide great answers to Frequently Asked Questions (FAQs) for your visitors, which helps to reduce the time that prospects are spending in pre-purchase research, taking up your and your staff's valuable time. If so, you would probably aim to develop a more "helpful" style of writing, where you take on your customers' concerns and help to allay these.

Hopefully, you will eventually develop an appropriate style of writing for dealing with each and all of the different areas of your website -- from sales to customer support.

IN SUMMARY

Whatever style of writing you adopt, it must feel "authentic" to your business.

ACTION STEP

Retrieve the assignment you were asked to create in our last section and review what you have written. Look at the style and tone of your content. Does it feel "authentic" to the personality of your business and appropriate for its intended purpose (i.e. educational for sales, helpful for customer support, etc.)? If not, how would you change it so it's still coming across as a "conversation" in writing?

If you like what you have written, what additional information could you add to fully cover the topic and how could you improve it? For example, does the content need a diagram or video to help explain things better or simpler? Do certain points need more detail? Could you turn this into a "canned" email support response or a template to help you save time?

That's all for today. Keep an eye on your inbox for our next content writing tip, which will arrive in the next few days.

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