Content Creation Part 10

Basic Web Copywriting Principles

Infinite Web Content Creation Training Series - Part #10

In our previous training section we covered a number of great content writing tips for adding your Post Title and Post Content in WordPress.

Note: If you need step-by-step instructions on how to use WordPress to create, schedule or publish posts and pages, or to edit and format content on your WordPress site using the WordPress editor and you have subscribed to this training series as a client, then just access all of the WordPress "How-To" tutorials from the WPTrainMe plugin tutorials inside your site admin area (i.e. your WP dashboard). If you need help or more information about getting the WPTrainMe plugin installed, please contact us.

Now that we've looked at adding your Post Title and Post Content in WordPress, let's go over some basic copywriting principles for posting content on your WordPress site or blog.

Basic Web Copywriting Principles

Here are some of the basic principles of good business web copywriting:

• Use your main keyword in your post title and create an engaging headline for your content. You want your post titles to catch the eye of visitors who are browsing your site, grab their attention and make them want to read the rest of your post.
   
• Make your post educational and informative for readers. Try to avoid blatant self-promotion and focus on giving your readers value instead. The more value you provide to your website or blog readers, the more trust, confidence and authority you will build with them and this will greatly improve the reputation of your business online. Great posts also get shared around the web, giving your business and site additional exposure. Consider adding content sharing features to your site to make sharing and bookmarking of posts easy for visitors.
   
• You can publish posts of any length --from quick, short announcement, to long and detailed tutorials or sales letters, but generally posts and articles with a minimum of 500-700 words (4-5 paragraphs) work very well for both human readers and search engines.
   
• Make sure you use the main keyword and keyword variations you want to rank well for in your post. Search Engine Optimization (SEO) experts recommend introducing your main keyword in the first paragraph and using it as a bold hyperlinked anchor text (i.e. link the keyword to a different page on your site that is relevant to the keyword, e.g.: your main keyword). Please keep in mind that SEO methods change over time as search engine algorithms change to avoid people "gaming" the system. Either subscribe to updates from SEO experts, or consider using professional SEO services to keep up to date with the latest practices and methods.
   
• Don't stuff keywords in your content. Search engines like Google are very savvy to this trick and may penalize you for "keyword stuffing". Use your keywords appropriately and in the right context and you will do well with both your blog visitors and search engines.
   
• Always add a "call to action" to the end of your post. You want to inform and educate your readers about an aspect of your business, and then direct them to a desired outcome, such as subscribing to your newsletter, contacting you via your site's contact form, filling in a survey, adding an item to your shopping cart, etc.

In a later training section we'll show you a simple yet proven copywriting formula for creating compelling posts and articles if you plan to write your own content.

IN SUMMARY

Learn the basic principles of good business web copywriting and apply these when creating content for your website or blog. Learning how to create content that engages your site visitors is vital to the success of your digital business presence.

ACTION STEP

Your action step for today is simply to review all the content writing tips we've covered so far and review your time schedule and your digital content strategy. If you don't have an effective digital content strategy for your business yet, don't worry... this training series will help you create one.

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