Content Creation Part 11

Content Writing Action Plan

In our last training section, we shared with you some content writing tips and guidelines for writing effective WordPress posts.

Everyone talks about how "Content Is King" and how important it is to keep publishing fresh content on your site or blog on a regular basis, but in truth, very few businesses take action when it comes to publishing content on their websites regularly.

In this section, we want to help you take effective action, using a simple, yet proven action plan.

To do this, we will spend the next few training sections going through the following:

WordPress Content Writing Action Plan: 5-Step Formula

Below is an overview of our "secret" 5-step action formula for writing content that will help you grow your business online with WordPress fast ... even if you're just "flat out too busy!"

Step 1: Create an "ideas folder" in your computer or mobile device for storing article ideas. Use the title of the post or article you have in mind as the title of the document. Develop a habit of regularly adding ideas to your "ideas folder."

Step 2: If you can't or don't have the time to write the articles yourself, consider either assigning the task to one or more your staff members, or outsourcing the content creation to freelance writers (we'll go through this step in more detail later and provide you with a list of useful resources).

Step 3: Set aside a specific time each week to write (or outsource) a batch of posts or articles and schedule them to be posted on your site at intervals of every 2 - 4 days. Give yourself at least 1-2 hours per week to write content or manage the content creation process.

Step 4: Remember that you don't have to be a writer to create great content for your website or blog. Just write exactly as you would speak if talking to someone about your business. Keep the tone conversational and focus on writing your content as if you are talking to just one person (e.g. your ideal prospect or customer)

Step 5: The important thing is to keep creating content on a regular basis and publishing it on your site consistently. Ideally, you should be publishing 1-2 articles or posts a week. If you can't keep this schedule up, then even once a fortnight is great, as long as it is done consistently.

IN SUMMARY

Take action. Commit to creating and publishing content regularly to your site.

ACTION STEP

Review the steps in the 5-Step Formula and commit to begin taking action on each of these steps, starting today with Step 1.

We will go through the action plan in more detail starting in the next section.

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