Blogging 101 - blogging has rapidly become the primary traffic generation tool of newbie's and advanced marketers alike. Its an easy, and efficient, way to create and maintain connections with customers, staff, colleagues, and peers and, best of all, blogging ensures consistent, and easier to link to listings, so your site can be found in search engine return pages (SERPs).
Blogging 101 - And Lists, Too!
While many people are saying, "The money is in the list!" and while that is still true, there is also a significant element of truth in the concept that the Internet is changing in favor of blogs.
This change means though you might not make the same sorts of direct sales as you might now through lists, but blogs are a powerful alternate, and compelling, way to make money online and, used correctly, they can also assist in building your list. You can get double the value.
Blogging and list building don't need to be mutually exclusive of one another either as both tactics naturally compliment one another very deeply and will allow you to extend your reach exponentially. This reach expansion may seem slow at first, but one of the best things about it is that people will, of course, remember and reference you if you provide serious value to them. Such good value in your posts is something that most new bloggers overlook as they often worry about giving too much away.
Blogs provide one additional, and very powerful, concept: interaction. With interaction you will find that people are more interested in what you have to say, and you will gain insight into how your market actually works. This, in turn, gives you the ability to drill down even further into your chosen specialty area expanding your reach through sharpening your focus.
With a little practice, planning, and work, and maybe even a little help from a coach or mentor, you can build an amazing, engaging, and useful blog that is a credit to yourself, your company, and a customer-based connection that rewards them with rich content and a deeper relationship. This rewards you with loyal customers that will follow you in your shared online travels and experiences, and ultimately result in greater sales.
Depending on your blogging style, you will make friends or, sometimes, enemies, but either way, there WILL be interaction as they comment on your blog. People that comment are more likely to return to your site, and those that return WILL give you the feedback, and often the basis for more content.
Blogs are win-win, so there is no reason why you shouldn't you go out and start one for yourself today -- unless, of course, you already have one!