For most people, it's a given that you should have a business blog. However, there are a few cases where it may not be a good idea. Let's explore a few good reasons NOT to have a business blog that may just apply to you.
A Few Good Reasons NOT to Have a Business Blog
- Regular Posting and Maintenance - It takes time to manage and maintain a business blog. If you don't have that time, the staff to assign it to, or the funds to hire it done, you may decide it is better not to have a business blog. You should seriously consider the value of lost revenue that may result from this choice when making your decision.
- Too Busy to Get Started - Before you start your blog, there's a fair amount of planning that's needed. Doing it wrong may be worse than not doing it at all. Like most everything else in your business blogging is a serious commitment that takes time and effort.
- No Focus - Your business blog needs to be focused in order to be effective. Generally, it should have one major topic or purpose. If you can't keep that focus your blog can seem disordered and without purpose. That can reflect on your business.
- Your Customers Aren't Online - It's rare these days but it can be true. If your customers aren't heavy Internet users, or generally don't use the internet at all, a business blog may be a waste of your valuable time which could, otherwise, be put to better use.
Final Thoughts About Not Having A Business Blog
If you think you shouldn't bother with business blogging, if you think one of the above points, or even something else not suggested here, is a good reason for that decision, perhaps you should rethink your position. Business blogging is such a powerful marketing and customer engagement tool that there is really little or no reason not to have a business blog.
The best way to find out whether a business blog is right for you is to give it a try and monitor results. But first, find solutions or alternatives to all of the apparently good reasons NOT to have a business blog. When you decide to actually have that business blog, and to work it correctly, you won't regret it.