SEO And Brand
A great deal of discussion goes on about SEO (Search Engine Optimization). The big question that always rises to the top is, “Is SEO really worth it?”
22 Links To Off-Site Resources
There are thousands of powerful offsite tools and resources to assist you in getting your business seen on the Internet — and being seen is, after all, exactly what you need to do. There is no point in having a blog, a website, or an ecommerce store, if people aren’t going to be able to […]
How to Write a Marketing Plan
How to Write a Marketing Plan: Carry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan (Creating Success). A hands-on guide to creating a complete, professional marketing plan for any business. “A ‘must-have’ educational resource for marketing students, and a valuable refresher course for working professionals,” says Internet Bookwatch.
Mastering Online Marketing
Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse. “Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business… Read it. Digest it. Follow it letter by […]
Google Product Search
Google Product Search — Promote your products for free on Google Product Search. Google Product Search helps potential customers find and buy your products across the Internet. As a seller, you can submit your products to Google Product Search, assisting potential customers to quickly and easily find your selling site.
Guerrilla Marketing (Part 4)
Before you can readily sell to people you need to know why they buy. It seems obvious but it may not be quite as obvious as you think. When you can cater to the "why" then the "how" often falls right in place. In his book, "Rapid Response Advertising," Geoff Ayling offers 50 reasons why […]
How You Say It Is As Important As What You Say!
I recently came across a blog post by Bob Nicoll, a seniour linquistics professional, that spoke to an issue that is dear to me. He said, "Take a moment to stop and really think about the power you have in the clarity of what you say. Your sense of personal power, confidence, and self-esteem are […]
Guerrilla Marketing (Part 1)
The term "guerrilla marketing", originally coined by the author Jay Conrad Levinson in his popular book published in 1984 and by the same name, is an unconventional process that relies on a very low budget, using time, energy and imagination to make up what would otherwise be lacking in funds. The term has entered the […]
Guerrilla Marketing (Part 2)
I am going to use a number of actual Internet examples in this series. Some of them will be my own sites. If you are, in some way, offended by that kind of blatant promotion then you probably won’t want to read the balance of these articles. Let me state clearly that I don’t expect […]
Guerrilla Marketing (Part 3)
There are some basic principles of life that apply directly to marketing. If you are religious you probably know the concept of "cast your bread upon the waters". If you follow Eastern philosophy you know about "ying-yang". If, like me, you believe the Universe is unfolding pretty much as it should then you know about […]