Your eBay About Me Page

Your eBay "About Me" page is a very important, and often under used, piece of virtual real estate. It is a place that provides a vehicle for you to let the first time visitor to your eBay listings or store learn more about you, your product(s) and/or service(s). I’ve seen it said often that your […]

Oops Messaging

Oops messaging is a powerful tool that you can use if you use it wisely. Over use will quickly destroy any benefit it may have but, used in moderation, it is a sure-fire way to get a second kick at the cat. Here’s how it works: You send out your regular email newsletter, information update, […]

Firefox and Thunderbird – Beyond Browsing and Email

Firefox and Thunderbird: Beyond Browsing and Email There’s a new browser in town: Firefox is quickly becoming a leading alternative to Microsoft Internet Explorer. If you are new to Firefox and want to see what all the buzz is about, Firefox and Thunderbird: Beyond Browsing and Email is the guide that you need. By focusing […]

Can/Should I Use Email To Advertise?

Email is an excellent medium to reach your customers and postential customers and you should use it to advertise your business. You should, however, use it wisely. You need to be sensitive to the fact that most people are regularly bombarded with SPAM — unsolicited bulk email — and they will often consider any advertising […]

The CAN-SPAM Act: Requirements for Commercial Emailers

The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them. The law, which […]

What Can You Do About SPAM?

Spamming, ie: the sending of SPAM, is the abusive practice of utilizing electronic messaging systems to indiscriminately send unsolicited bulk communication, most typically advertising. While the most widely recognized form of SPAM is through e-mail, the term is applied to similar abuses in other media including instant messaging, Usenet newsgroups, web search engines, blogs, wiki, […]

Cause Related Marketing

Roper Starch Worldwide, a market research company, found that more than 70% of U.S. consumers feel it should be standard practice for companies to engage in cause related marketing. Their study also found that more than 80% of consumers have a more positive image of a company that supports a cause. More than 65% of […]

Web Marketting For Dummies

Web Marketing For Dummies Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating […]