4 Reasons You Should Explore A Persona-Based Content Marketing Plan

There is a reason why buyer personas, customer personas, and audience personas, are widely used in various marketing activities – they work. If you are still not sold on the idea, then here are 4 pro-persona reasons which may help you change your view and explore a persona-based content marketing plan.

Content Repurposing

Content is an important part of any online business presence. Creating good content and using content effectively are both important. But often one type of content can be readily re-purposed to be used in a different place or in a different way. This infographic should provide some helpful ideas and a better understanding of the […]