SEO By The Page – 9. Head Scripts
Scripting languages are often included in the head section of a page. They are enclosed in the <script> … </script> element. A typical example might look like this: <script language="JavaScript" type="text/javascript"> <!– function getsupport ( selectedtype ) { document.supportform.page.value = selectedtype ; document.supportform.submit() ; } –> </script> Because the script tag was introduced later in […]
SEO By The Page – 10. General Page Content
General page content refers to everything that is in the body section of the HTML/XHTML document (web page) and typically includes everything that will appear on the visible portion of the web page as viewed in a web browser. Other articles will look at specific items like headings, images, and menus, that appear on the […]
SEO By The Page – 11. Headings and Titles
I’ve heard it said that you should use bold text for your headings because bold text may fare better in regards to search engine optimization (SEO). That is not entirely true. While bold text may indeed fare better you should actually use correct heading elements, <h1> … </h1>, <h2> … </h2>, <h3> … </h3>, etc. […]
SEO By The Page – 4. General Meta Tags
The whole concept of meta tags is poorly understood by most amateur web page coders. Meta is a word that comes from the Greek meaning after, beyond, or adjacent. In general we can think of it as meaning about, so metadata is information about something and, thus, the individual meta tag is used to convey […]
SEO By The Page – 6. Meta Description Tag
An earlier article looked at meta tags in general and another at the meta keywords tag. This one is a look at the meta description tag. Like other meta tags this one is not about content that appears on your web page as seen in your browser but otherwise conveying information about your page that […]
SEO By The Page – 1. DOCTYPE Declaration Statement
The DOCTYPE declaration (DTD) statement is a top-level tag-like reference known as a Public Text Identifier. It should appear at the very beginning of an HTML/XHTML document in order to identify the content of the document as conforming to a particular HTML DTD specification. Historically, including a DTD was not required by browsers. They just […]
SEO By The Page – 2. General HTML Page Construction
Any well-constructed basic HTML document (typically a web page) has several key elements. You should ensure that all of your web pages have these. The first thing in the page code should be the DOCTYPE declaration statement. Following that the rest of the document should be enclosed within <html> … </html> tags. The page is […]
SEO By The Page – 3. Document Title
One of the most confusing things to non-technical people trying to apply SEO techniques to their web pages is the term document title or just title. This does not refer to titles or headings in the content displayed on your web page but rather it is a specific section in the HTML coding of your […]
SEO By The Page – An Overview
The Online Selling Association has, through an undertaking with a number of SEO professional, arranged for the creation of a series of articles that will take you step-by-step through the process of adding basic SEO concepts to your own web pages. Each article clearly shows where the changes need to be made and, in most […]
Beginner’s Guide To SEO
Prologue: Who is SEOmoz and Why is this Guide Free? SEOmoz is a Seattle-based Search Engine Optimization (SEO) firm and community resource for those seeking knowledge in the SEO/M field. You can learn more about SEOmoz here. We provide a great variety of free information via a daily blog, automated tools and advanced articles. This […]