SEO By The Page – 10. General Page Content
General page content refers to everything that is in the body section of the HTML/XHTML document (web page) and typically includes everything that will appear on the visible portion of the web page as viewed in a web browser. Other articles will look at specific items like headings, images, and menus, that appear on the […]
SEO By The Page – 9. Head Scripts
Scripting languages are often included in the head section of a page. They are enclosed in the <script> … </script> element. A typical example might look like this: <script language="JavaScript" type="text/javascript"> <!– function getsupport ( selectedtype ) { document.supportform.page.value = selectedtype ; document.supportform.submit() ; } –> </script> Because the script tag was introduced later in […]
SEO By The Page – 7. Cascading Style Sheets
This is not an article on using cascading style sheets (CSS) but rather how they impact search engine optimization (SEO) and what you should know in that regard. CSS is handled in three ways: internal style sheet linked (external) style sheet in-line style attributes The first places to cascading style sheet content between <style> … […]
SEO By The Page – 5. Meta Keywords Tag
The meta keywords tag was popularized by major search engines such as Infoseek and Alta Vista around 1995, and the popularity of this tag grew quickly until it became one of the most commonly used meta elements. By late 1997, however, search engine providers recognized that the information stored in meta elements of any kind, […]
SEO By The Page – 2. General HTML Page Construction
Any well-constructed basic HTML document (typically a web page) has several key elements. You should ensure that all of your web pages have these. The first thing in the page code should be the DOCTYPE declaration statement. Following that the rest of the document should be enclosed within <html> … </html> tags. The page is […]
SEO By The Page – 1. DOCTYPE Declaration Statement
The DOCTYPE declaration (DTD) statement is a top-level tag-like reference known as a Public Text Identifier. It should appear at the very beginning of an HTML/XHTML document in order to identify the content of the document as conforming to a particular HTML DTD specification. Historically, including a DTD was not required by browsers. They just […]
SEO By The Page – 6. Meta Description Tag
An earlier article looked at meta tags in general and another at the meta keywords tag. This one is a look at the meta description tag. Like other meta tags this one is not about content that appears on your web page as seen in your browser but otherwise conveying information about your page that […]
SEO By The Page – An Overview
The Online Selling Association has, through an undertaking with a number of SEO professional, arranged for the creation of a series of articles that will take you step-by-step through the process of adding basic SEO concepts to your own web pages. Each article clearly shows where the changes need to be made and, in most […]
SEO By The Page – 3. Document Title
One of the most confusing things to non-technical people trying to apply SEO techniques to their web pages is the term document title or just title. This does not refer to titles or headings in the content displayed on your web page but rather it is a specific section in the HTML coding of your […]
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