Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World. In June 2006, a man named Vincent Ferrari had a shockingly combative conversation with an AOL sales rep; he recorded it and posted it on YouTube. More than 62,827 viewings later, AOL’s reputation was irretrievably damaged. In the digital […]

Killer Web Content

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand. Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right […]

The Virtual Office Survival Handbook

The Virtual Office Survival Handbook: What Telecommuters and Entrepreneurs Need to Succeed in Today’s Nontraditional Workplace. Bredin, who writes the syndicated newspaper column “Working at Home”, offers a step-by-step guide to setting up a home office or a virtual office.

Constructing Usable Shopping Carts

Constructing Usable Shopping Carts Creating a usable e-commerce application is a daunting challenge. There is so much to do, from the initial concept, through to designing and coding the application. This leaves a lot of scope for things to go wrong. In this book, we take all the hassle out of online shopping applications, by […]

The Successful Business Plan

The Successful Business Plan, 4th Edition: Secrets and Strategies (Successful Business Plan Secrets and Strategies) Forbes calls The Successful Business Plan one of the best books for small businesses. This new edition offers advice on developing business plans that will succeed in today’s business climate. Includes up-to-date information on what’s being funded now. Now you […]

Elsevier’s Dictionary of Abbreviations, Acronyms, Synonyms, Symbols in Medicine

Elsevier’s Dictionary of Abbreviations, Acronyms, Synonyms and Symbols used in Medicine: Second, Enlarged Edition, In English with definitions of Abbreviations, Acronyms, Synonyms) Description: Over 10,000 abbreviations are added to this second edition of the dictionary, the first edition of which was published in 1999. The new edition contains over 30,000 abbreviations of terms used in […]

The Glossary of Key Purchasing Terms, Acronyms, and Formulas

The Glossary of Key Purchasing Terms, Acronyms, and FormulasIn a simple, logical fashion, this glossary presents concise and germane definitions of purchasing terminology. A thorough compilation of acronyms, formulas, equations and "buzz-words," it contains complete definitions of the latest technological terms of the industry. Supplier Certification (SC), Just-In-Time (J.I.T.), Total Quality Control (TQC), Suppliers as […]

The International Dictionary of Accounting Acronyms

The International Dictionary of Accounting Acronyms (Glenlake Business Reference Books) The International Dictionary of Accounting Acronyms is a must for busy professionals and students involved in accounting or finance. This comprehensive reference book defines close to 2,000 acronyms. Examples and graphic illustrations are used throughout to clarify definitions. The Dictionary contains an appendix of sources […]

Zen Cart

Zen Cart: Building an Online Store the Zen Way. This book describes how to build powerful, e-commerce stores using the free-of-charge Open Source application "Zen Cart". Written for Beginners, the book is lavisly illustrated and written in a very easy-to-understand Step-by-Step How To guide.