The Power of Words

The Power of Words

Have you ever noticed how some writers seem to be able to literally ‘play’ with your emotions? A good writer can send their readers from one emotion to another almost at will: you might be sweating from fear in one instant and bawling your eyes out the next. Or you might fly into a fit […]

Why You Should Design for Your Users

User-centric design — when you design for your users — focuses on the needs and wants of the user on every stage of the design process. The audience, purpose, and context are all filtered through the user’s experiences. Even the language is based on the user.

Understand the Language of Your Users

When a user comes to your website, blog, social media page or group, do they feel at home? Users should come to your online real-estate and feel as if you know them. The best way to accomplish this is to get to know the language of your users, then use that same language.

How to Establish Relationships to Get More Users

One of the easiest ways to increase user engagement and to get more users is to build relationships. Relationships are at the core of your business. Users will tell other people about their experiences with your business, good or bad. Usually, if the experience is bad they’ll talk about it even more. That’s why it’s […]

How to Create Engaging Experiences for Users

The fact is that user engagement and user experiences affect search engine optimization too. One way to make users stick to your site longer is to make your website simple to use, easy to get around on, and understandable. Plus, you need to offer engaging experiences for your users. Your website design plays an important […]