Content Creation Part 2

Managing Your Time

Once again, welcome to our "Infinite Web Content Creation" training series, where you will learn how to never run out of fresh content ideas for your website or blog.

In our last section we touched on the main hurdles you need to overcome when it comes to getting fresh new web content added to your site or blog on a regular basis and how this can lead to lots of missed opportunities.

Just to recap, the main hurdles are:

• Knowing what to write or "blog" about,
• Getting past the idea that you are simply "too busy" to publish content.

We'll give you endless ideas for web content later in this training series. For now, let's begin with some tips that will help you address the hurdle of being "too busy" to publish content on your site on a regular basis.

Tip #1: Everyone Is Also "Too Busy" - Just Get Started!

We all have only 24 hours a day... and guess what? Everyone is already using every single one of those 24 hours!

Think about your business for a moment. Do you ever find yourself answering the same questions from prospects or customers over and over again? What about questions that take one second to ask but hours to explain? How much time and productivity does this "suck" out of your busy day each week?

As the saying goes... everyone is a "suspect" until they qualify as a "prospect". Perhaps many of the questions you find yourself answering on the phone or via email aren't coming from prospects at all... just suspects, i.e. "curious" people.

Now... think about all the extra time and productivity you would gain if you spent only one hour a week adding content to your site that fully answers all of your most commonly asked questions, and then either directed your prospects and customers to your site every time the same question came up, or just let people get their initial questions answered on your site and research the benefits and advantages of using your products and services in their own time (not yours!)

The important thing is to avoid spending your valuable time answering questions, explaining things, or handling objections -- whether simple or complex -- that can be fully and better addressed on your website or in a blog post in as much detail as you need using text, diagrams, videos, etc. All of this is very simple and very easy to do using WordPress.

IN SUMMARY

Avoid the common mistake many people make of thinking that you will start publishing content on your website when you have "spare time." Who has time to spare? No one. Every business owner you'll ever meet is already using all 24 hours of every day and wishing they had more time to get things done!

Schedule an hour or two each week to either write and publish content on your site that will help you grow your web presence and leverage more of your time, or remain subscribed to learn smart and inexpensive ways of getting all of this work done for you.

ACTION STEP

Your action step for today, then, is to make time (at least an hour or two each week) to develop and implement a digital content strategy for your website or blog.

Stay tuned for our next content writing tip. It will arrive in your inbox in a couple of days.

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