Not long ago I wrote an article about a very pleasant buying experience. It all came about when I found it increasingly hard to find a good cigar for a low price where I live.
Many of you, of course, do not like cigars, but even so there are lessons to be learned here in my opinion.
In Part 1 I covered how I quickly found the place in a google search for discount cigars. How I clicked through to the store, quickly found what I wanted, signed up as a customer and for the newsletter.
Ok, so what has happened since then? The next week I recieved a newsletter. It mentioned a 2 day sale. It was a very good price. I read the reviews of the product by various smokers as well as the product description. They sounded great just like my first box had been. I clicked the link from my email box and bought them very quickly and easily. I was on file from the first purchase so all I had to do was type in my email box and password to check out. I recieved my UPS tracking in my email box and the cigars arrived in a few days. They were very good.
In the package was a full size 10 page glossy color catalogue with product descriptions, pictures and product reviews and also a bit of cigar trivia. Besides cigars there were smoking accessories such as lighters, humidors and cigar cutters of various prices and quality. Just for the heck of it I looked up the ultimate cigar. The Davidoff. These cigars have always been well out of my price range. Well, there they were at about half of what I had seen them for in town. I made a mental note to buy some after my own websites (bigpcstore.com and frontiergifts.com) have elevated me to the category of "wealthy man".
I now look forward to the newsletters. There isn't really much news in them. They tell me when there is a holiday sale or a 1 or 2 day sale. And there is always the "Sale of the Week" item. I have bought about 5 boxes of cigars from this same place.
I have always been pleased with the quality, the price and the ease and quickness of the purchase as well as the mellow sales approach.
I have made no effort to look any further to buy my smokes. Why should I?