Building an Online Shopping Cart

Building an Online Shopping CartBy 2007, 77% of internet users over the age of 13 about 131.3 million people will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.

Topics Include:

• Exploring the basics of e-commerce
• Acquiring and installing an SSL Certificate
• Choosing between a payment gateway and a processor
• Comparing static and dynamic sites
• Choosing a database
• Securing data and the website
• Building a custom shopping cart vs. buying an off-the-shelf cart
• Testing and troubleshooting the store
• Setting up customer service features

Duration: 4 hours on 1 CD-ROM

From the Publisher: Each lynda.com CD/DVD course offers hours of training movies that you watch on your computer. The movies are recorded in pixel-perfect quality, and include the authors' narration and movements as they teach the subject matter. Courses include the same project files that the instructors use, so you can follow along at your own pace. lynda.com tutorials are great for visual learners and people who like to learn by doing. Topics include software applications, workflow optimization, tips and techniques, and much more. Play, fast-forward, and rewind for easy learning.