There are lots and lots of free mailing lists out there. If you're serious about building your business -- and you must be if you've signed up as a member here at the OSA -- then you are probably signed up for one or two, or maybe even several. We check new lists out regularly and we're starting category in our document database to help you find good ones. And there are only a handful of really good ones.
Most (bad) mailing lists provide regular updates with teasers. Often you can spot teaser text that is shared among hungry affiliates who don't even bother to replace the [name] tags with the name of the person they are sending out the email to. This almost always signals a bad mailing list that only servers to flog get-rich-quick product offerings.
If you are subscribing to these and looking for that next magic bullet that will bring in $15,000 a month (or whatever the current hype figure is) you are wasting your time and killing your efforts at real success. The only people these newsletters work for are the few at the top who are flogging them to the masses who actually think they can receive riches without any effort. Watch for keywords like autopilot and guaranteed income, and second-level offers that start out with something like "but wait..." and then go on to offer you hundreds, or even thousands of dollars of bonus materials. These are typically sure signs you are wasting your time. There are presentations that offer legitimate products/services and couple them with bonuses but be sure you check them out before jumping in.
We're not going to list what we see as "bad" mailing lists here. What is bad for me may not be bad for you. And some of these bad lists actually have useful content or methods that you can copy and use -- if you can filter the whole grain from the chaff. They may provide ideas for developing your own mailing lists. Just be careful you don't style yourself so closely after the bad lists you are perceived as bad yourself before anyone even looks at your offers.
See articles in our eMail and Newsletter about how to do it right.
If you want to discuss bad mailing lists and/or warn others about your own bad experiences with them, post in (or create) a relevant group or forum.
Future posts in this category will list suggested and recommended mailing lists that we think are worth subscribing to. We encourage our members to check them out and subscribe to one(s) they feel will be beneficial to them. Not all "good" lists will suite everyone's needs. There is no point subscribing to a list about how to market widgets if you sell thingamabobs -- unless the sales methods themselves are cross-product compatible.
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