Steve's 4 Ys Of Success

Professor Bill Belew, internationally known speaker and content marketing professional, shown below at a 2012 symposium, says there are four key elements to online success. While we name them in a slightly different way, we are in complete agreement on their number, their nature, and their importance.

Because All 4 End In Y

I am often asked why I call them the 4 Ys of Success. Some people just cannot see it, perhaps because they do not begin with the letter Y. So, first, here they are (my version):

1. Quality
2. Frequency
3. Consistency
4. Seniority
    

As you can see, they all end in Y. Who said they had to begin with Y to be called the 4 Ys? Anyway, that is not it at all. Perhaps a better reason is that they are 4 wise choices, or maybe they are the 4 reasons why (4 whys) you will be successful! You choose. Or find some other reason for the name. I will continue to call them my 4 Ys of Success for my own reasons.

Whatever you call them, they are four powerful, foundational, concepts that will determine the extent of your success and how quickly you will obtain it. Whatever your goal, these can, and do, apply. And they are so basic. So simple. So easy. Anyone can apply them.

Let us consider getting your blog to be found in the search engine return pages (SERPs) and beating your competitor currently in spot one on page one. All you need to do is apply the 4 Ys.

Wiz's 4 Ys Of Success

Quality

Write better quality posts than you competitor. Format them correctly. Include the correct elements.

Frequency

Post more often than your competitor. If they post monthly, you post two or three times a month. If they post weekly, you post two or three times a week. If they post daily, you post two or three times a day.

Consistency

Post on a more regular schedule than your competitor. If necessary use software, such as the WordPress plugin Editorial Calendar, to schedule posts out into the future to avoid unexpected gaps in your posting.

Seniority

If possible, start before your competitors, and keep at it longer than they do.

Or, to put it another way, always:

• Deliver quality in all the things you do in your business and for your clients.
• Deliver that quality often, in significant frequency to be seen and appreciated.
• Be consistent in your delivery and in the nature of you content, product, and service.
• Start sooner, and stay at it longer, than your competition being first and last to be heard.
   

If you do all of these things you will, in fact, beat your competitor every time. Do not just do it, do it better, do it more often, be more regular, and keep doing it. That is how to succeed. Pretty basic, really. And now you know why you can, too.

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