Google AdWords is one of the most popular, and most successful, ways of driving traffic directly to your site. It does cost, but you don't have to worry about contracts and deadlines. Google's contextual advertising process allows you to pay only for actual clicks and/or impressions that bring people to your website.
Google AdWords offers features such as placement targeting, geo targeting, multiple ad formats, etc. You can easily, and effectively, measure the success of your AdWords campaign using free tools such as conversion tracking and Google Analytics.
Google AdWords is a quick and simple way to advertise on Google and its ad partners, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, which includes websites like AOL, EarthLink, HowStuffWorks, & Blogger.
With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience. There are no minimum monthly charges for AdWords, just a nominal activation fee and the cost of actual clicks.
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