The eCommerce Leadership Summit (2009)

The eCommerce Leadership Summit (2009), organized by Infopia "brought together," says their website, "an incredible group of retailers, vendors and industry leaders all focused on new emerging marketplaces. The core theme of the event was Leadership in a Challenging Economy and the Summit delivered just that -- big tips for 'little guys' as well as universal insights from our speakers and panelists based on years of solid perspective and experience."

Their Recap Page provides a number of downloadable presentation files of the keynote and session speakers. These contain a wealth of information on such topics as:

• Website Analytics in a Nutshell -- Maximizing ROI by understanding how customers locate and interact with your site.
• Using Product Reviews for Increased Conversions -- Customer reviews can influence how potential buyers make purchase decisions.
• Avoiding the 7 Deadly Sins of Landing Page Design -- Getting someone to your landing page is only half the battle.
• Using Google Website Optimizer to Increase Website Conversions -- How to measure the effectiveness of your product and landing pages.
• Merchandising for Success -- Five keys to presenting your products for maximum exposure and opportunity for up-selling.
• eBay Success Strategies -- Increasing your search standings, selling price, sell-through rates and seller ratings.

...and many others. The website is, unfortunately, no longer on line.