Content Is King

You may have heard the phrase, content is king, in reference to a website. This means that it is important to have good, well written, keyword rich, clean text that can be easily indexed by a search engine. This text should be topical and utilize good grammar and structure. Search engines can be aware of this. Your web text should be suitable for the search engines but it should also be interesting to people who will be reading it. People should find it compelling. Search engines should find that it indexes well.