Google Search Engine Ranking Factors
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Is SEO Worth The Effort
Internet-Engine, a Chicago based Internet Web Site Marketing Strategies Consulting Firm, analyzed search results from the three major search engines — Google, Yahoo and MSN — during the holiday season for the past three years and found that on-line retailers, such as Amazon and Overstock, are winning the Internet search battle against traditional retailers. The […]
Search Engine Marketing, Inc.
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) The #1 Step-by-Step Guide to Search Marketing Success…Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD! "My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of […]
Spider Viewer
Spider Viewer: http://www.webuildpages.com/seo-tools/spider-test/This site shows you the key elements of your website as a search engine spider or bot might view them.
SEO Today
SEOToday — good articles by industry experts and plain ol’ users.
SEO Book
SEO Book — the book isn’t free but the excellent information on the site is!
Key Word Playground
Key Word Playground: http://www.webconfs.com/keyword-playground.php The basis of ALL search engine rankings is keywords. Users enter keyphrases in Search Engines to get information they need, It is VERY important that you optimize for such keyphrases. This tool provides you keyword suggestions and reports on their monthly search estimates.
Wikipedia on SEO
Wikipedia on SEO — probably more than you want to know.
Page Comparison Tool
Page Comparison Tool: http://www.seochat.com/seo-tools/page-comparison/This Page Comparison Tool allows you to quickly compare the text on two pages. It compares page titles, Meta tag information, and common phrases occurring on the pages. Enter each page
Webmaster Help Center
Webmaster Help Center — good article on choosing an SEO adviser.