Creating content isn’t just about text blog posts; it’s about a whole host of different types of content, and even more than what is listed below. However, these are the types of content that are most consumed by all types of audiences.
Content You Need
1. Memes – These are images that invoke certain emotions combined with quotes from someone famous, or even from yourself if you have written something profound, factual or thoughtful. You can use a site like Canva.com to make your memes.
2. Infographics – If you have data-centric content and need a new way to impart the information to your audience, use an infographic. An infographic is a long graphic with many images and data explained in an easily understandable way.
3. Short Blog Posts – Have blog posts that are about 500 words long that explain information that is very focused on one topic. This type of post can provide an informational overview on a topic, but doesn’t go that in-depth.
4. Long Blog Posts – Every person who is using content for marketing should include long in-depth, authoritative pieces of content. These can be anywhere from 750 to 3000 words. These might consist of guides, reviews, and “how to” posts.
5. EBooks – An eBook is usually someplace around 10,000 words long, but don’t let that frighten you. Think of it as just 20 short blog posts. If you write 20 short blog posts about the same topic, explaining how to do something, you can make them into an eBook.
6. EReports – Usually 2500 words at least and up to 7500 words, an eReport usually covers some basic educational information about a topic as well as solutions for problems that the audience may have.
7. Social Media Blurbs – When you promote your blog posts, eBooks, eReports and other content, you’ll need a social media blurb. Make them different for each network to make it unique and original.
8. Videos – Creating regular videos for your website or blog and putting them on YouTube is a great way to get more views and create more content. Videos are shared more often than text content and have potential to go viral.
9. Testimonials – Asking your customers and clients to provide testimonials is a great way to get content on your website that you did not create. The testimonials will mean more if you provide links back to the person’s site who gave them, plus come straight from them without editing.
10. Product Reviews – When you recommend products, why not do a full product review? It’s a great way to get more content, as well as to promote a product you like. Be fair about the products and be forthcoming about how you obtained the product and that if they buy it you’ll get a commission.
11. Podcasts – These are audio files and are great for those of your listeners who like to take the content on the go.
You can create these types of content by repurposing content that you already have. For example a “how to” blog post can become a “how to” video. Several blog posts on one topic can become an eReport, or an eReport can become an eCourse - it just depends on the topic. Don’t be afraid to think outside the box and break things up.