11 Steps: Planning Your Offer Funnel

Just like the physical counterpart, marketing funnels are just a tool for taking a larger volume and focusing it down to a more relevant and manageable number. It is a process of filtering out those who aren't likely accept your offer in order to focus on those who are. This post includes eleven steps to help you when planning your offer funnel. You can apply these to your own process.

Planning Your Offer Funnel

1. Identify your most expensive product or service. This is the tip, or bottom, of your offer funnel and what all of your activities, products, and services flow into.
    
2. Identify the price for this product or service. It is a fair price that meets demand and solves a high level problem and provides a substantial value.
    
3. Identify a tiered product/service offering that gradually increases from free to your previously identified most expensive item. Each item provides value and builds upon itself to offer increasing value and benefit.
    
4. Create a system to brainstorm my free content, the largest portion and top of your funnel. This includes all of the content you normally publish to generate awareness and drive traffic. Use some or all of these:
   • list
   • mindmap
   • Keyword research
   • google Alerts
   • consumer surveys
   • previously published content
   • competition
   • trends
   • social media
   • other: _______________________.
      
5. Create a schedule and content plan for your free content. Your content may include:
   • blog posts
   • podcast(s)
   • video(s)
   • interview(s)
   • viral report(s)
   • guest blogging
   • article marketing
   • social media posts
   • other_________.
      
6. Create your freebie or free offer (or have it created for you) to introduce or pull people into the next tier of your funnel. The goal of this offer is to capture an email address.
   • newsletter
   • ecourse
   • report
   • ebook
   • audio
   • video
   • tutorials
   • webinars
   • other: _________.
      
7. Create an introductory product or service that meets your target audience's basic needs.
   • ebook
   • guide
   • webinar
   • group coaching
   • other: __________.
      
8. Identify an introductory price for the product or service that your customers will be able to easily justify and part with. This doesn't necessarily mean a low price but, rather, one that relates to the value of your product or service.
    
9. Create a mid-level product or service that meets your target audience's basic needs.
   • book
   • webinar series
   • home learning product
   • individual coaching
   • other:__________.
      
10. Identify a mid-level price for the product or service that your customers will be able to easily justify and part with.
     
11. Establish a marketing strategy to connect with customers as they move through the funnel to up-sell and help them take each next step.
     

Use these eleven steps when planning your offer funnel. Treat it as a checklist to guide you as you plan your offer and create a seamless system to introduce prospects to your offer funnel and move them through seamlessly.

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