Internet Marketing (IM) will not cure cancer; nor will it make you an instant millionaire. Many people get into Internet Marketing with unrealistic expectations that they would never consider entertaining if it were in some other field.
Just because you do not need to go to school for years to get a degree in Internet Marketing for you to be able to open an online business does not mean that it will not take hard work and commitment to succeed within this arena.
Like other business endeavors, Internet Marketing is going to take money and time to get started and the results will not be instantaneous.
Unrealistic Expectations In Internet Marketing
Here are some of the misconceptions that people have about Internet Marketing. They need to place them in a more realistic context. Some of these unrealistic expectations include the following:
Little To No Work Involved – This may come about from the idea that there is little physical labor or that you are working in a virtual environment using the power of the Internet. However, as any business owner will tell you, running your own business always takes a lot of work to start and much more work to maintain. If you are getting into IM to make money, consider it a full-time job right at the beginning.
It Is Easy Money – Making money on the Internet is easier than doing manual labor. However, the number of hours you have to devote to learn the ins and outs is not limited to a 40-hour work week. Can you make easy money? Yes you can, but often this takes years of steady progress before you realize that dream.
Anyone Can Do It – Anyone can hop online and build a blog, but it is not as simple as writing and attracting an audience. You will want to take the role of learner in this endeavor and seek to upgrade your skills and knowledge to exploit the power of the Internet. It is not a birthright that everyone has just waiting to be put to use. You have to make a conscious decision to work at it and to keep learning. You must learn and master your craft.
You Can Make Tons Of Money In One Shot – It may come as a surprise to many people that the tons of money actually comes from a number of diverse online ventures. You probably will not make tons of money on just one blog, although that does occasionally happen. Instead, if you concentrate on building multiple income streams from a variety of websites, products, and services, you will have a much better chance of striking it rich later on.
Internet Marketing (IM), also called Digital Marketing, Online Marketing, and Web Marketing, is a broad, general, topic that embraces many forms of online presence, online processes, and online income sources. Done right, it is a powerful opportunity for individuals to level the proverbial playing field and compete with the giants in the industry.
Internet Marketing campaigns have become prevalent, emplyed by companies big and small all around the world. IM includes various combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, and ebooks.
Even Optical disks and gaming have become commonplace tools in IM. Internet Marketing even extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile space. The extension to non-Internet channels differentiates the complexities of Internet Marketing from the basics of online advertising.
Please feel free to contact me to begin, expand, or enhance, your own Internet Marketing campaign.