To suggest WordPress dominates the Internet or that the WordPress platform dominates the CMS field is no light-weight claim. According to Forbes, WordPress powers one in every six websites on the internet, which accounts for nearly 60 million websites. And with 100,000 new WordPress websites appearing every day, the WordPress market share continues to grow. And those figures from Forbes are out of date!
Of Course WordPress Dominates
According to the W3techs website, and these guys track these things on a daily basis, as of September 2022, WordPress accounts for a little over 64% of the total content management system (CMS) dynamic data-base driven (modern) website market share, and 43% of all websites on the 'net. That is a bunch no matter how you look at it.
The next contender for market share has only 6% (six!) and the next four players drop quickly from 3.4% down to 1.8%. After that, numbers are pretty dismal for the other 140 or more platforms that make up the CMS offering.
Leading brands, and well-known entities, including The White House, Harvard, LinkedIn, Sony, Disney, Time Magazine, Playstation, Wired, Vogue, CNN, The Dallas Mavericks, The Rolling Stones, Microsoft, Etsy, TED, Yelp, cPanel, Creative Commons, The New York Times, Jay Z, Reader's Digest, Katy Perry, Grub Hub, and many others, rely on WordPress for website platforms or blogs.
If all these people and places are using WordPress, what do they know that you do not? There is obviously substantial value delivered with the WordPress CMS package. Maybe it would be a good idea to grab this train before you get stuck too deep in the wrong choice.
OK, look, I know. I understand. WordPress is not the only fish in the pond. It does happen to be the biggest by far, but there are other CMS packages to suit the niche you find yourself in. There is nothing wrong with them as a general choice.
The big problem comes when you are hip-deep in another choice and you fine you need a feature or function they do not offer. The move to a package that does can be devastating to you and your business.
But Why WordPress?
WordPress is free (open source), easy to use, and widely supported, all of which contribute to its appeal to users from all backgrounds and skill levels from absolute beginner to highly technical. But it must be more than just that.
With WordPress you can design any kind of website you desire. I cannot think of a single type of website that could not be built with WordPress. As they say on their own website, "Dream it, build it..."
"Style it your way...
"Design anything you imagine. Start with a blank canvas or choose from a wide variety of themes and patterns. Customize every detail, from color and fonts to layouts and functionality.
"Plug in and extend...
"Make WordPress do whatever you need it to. Add a store, mailing list, portfolio, social feed, analytics; you’re in control with over 55,000 plugins.
"Own what you make...
"Your content, your design, and your data always belong to you. With WordPress you are free to tell your story, grow your brand, or simply be yourself."
It can be said it is the four-part segmentation in the WordPress structure that delivers the features and benefits of the WordPress platform to its end users. Separating the package into core, themes, plugins, and content, brings power, flexibility and ease of use to the playing field. It speaks to how WordPress dominates.
Take A Look At How This Plays Out
WordPress Core
WordPress core is the fundamental foundation of a WordPress website. It is the engine that drives all the rest. It is created and maintained, with regular security and design updates, by experts. It is free and done for you. WordPress comes to you ready to use. There is no need to hire a website developer.
WordPress Themes
WordPress Themes are the skins (sometimes called templates) that control the way your website looks. In the rest of the website world you typically hire a website designer for this. With WordPress you can hire it done, especially if you want to create something entirely unique, but you do not have to.
There are thousands of WordPress themes, many great free ones, and some premium (available for a price), from which to choose. These themes range from simple, basic, low footprint ones, to elaborate, complex, feature rich choices, for just about any niche or market you may be involved in.
WordPress Plugins
WordPress Plugins are the add-on options, the features and functions, you may want for your website. If you can think about it there is probably a plugin that does it. There are thousands to choose from, again both great free ones and premium choices.
Plugins allow you to add a variety of features and functions to your website without ever needing to write a single line of code. In the rare event that you cannot find a plugin to handle the function you need, there are lots of excellent plugin programmers available at affordable rates.
With over 60,000 plugins, the WordPress Plugin Directory offers you a wide choice of ways for you to customize your website in almost any way you want. There are many other resources for quality plugins.
Most plugins (and themes) are also released under the GNU open source license so if a plugin (or theme) does not function exactly as you need it to, you can always edit it yourself or hire the changes done.
Your Content
WordPress keeps your content separate from the code. Unlike a static HTML coded website, WordPress utilizes a dynamic structure that keeps your content stored in folders and databases and draws it into each page only as it is viewed. This is powerful for many reasons but not the least is content management. You do not need to be a coder to add or edit content to your website.
WordPress is a powerful data-base driven, content marketing system, website platform that enables you to create, manage, personalize, and add content to your website. While, like just about anything online, it will have a learning curve, the WordPress dashboard is basic, straight forward, and easy to use.
From text for blog posts and pages, to pictures, videos, and other content, you can easily add content to your WordPress website. You can design and optimize every component, from titles to keywords, and text to images, and more. It is just one more reason WordPress dominates the CMS field.
But Wait... There Is More!
Best Opportunity
WordPress is the ideal solution whether you want just a basic blog or online journal, or you have a prize-winning idea you want to share with the world. You can use WordPress to set up an e-store, generate landing pages, a blog, or an in-depth knowledge site.
From product distribution to professional services, membership sites, online vender malls, social media platforms, research data-bases, and more, WordPress has you covered.
WordPress Installation
Whether you manually install it (under five minutes) or use one of the instant (30 second), so-called one-click installation apps, WordPress begins right at the beginning with ease of use.
Learning how to install WordPress, select themes and plugins, personalize them to match your dream, and develop the content you need is easy by design. WordPress is the website platform for everyone who wants to deliver their idea or business online. This is true for something entirely new or to upgrade or extend something you already have.
A Website Is A Work In Progress
WordPress is always a work in progress, a moving target if you will. The right website platform enables you to personalize, change, and update it based on your ideas and priorities. The WordPress Content Management System (CMS) platform permits you to do pretty much whatever you can conceive with the themes, plugins, templates and content.
A personalized WordPress website includes owner-generated features, customized designs, self-designed themes, custom plugins, and more. It will be feature rich and functionally sound. It may even allow for user-generated content or extensions.
Social Media Support
Social media plays a vital role in propelling businesses to new levels. A vast network that connects people all over the globe, social media can be a tie-in to your WordPress website. Social media often appears hard to manage and monitor as it requires considerable time and effort.
Managing social media, social sharing, and social media marketing, have never been easier than with WordPress. There are numerous plugins and widgets for linking your WordPress website to multiple social media sites.
In this way you can handle all related tasks including uploading and sharing content, managing feedback, providing links, and so on. You can post your own content (blog posts, etc.) on various platforms at the same time.
If you employ a virtual assistant or social media manager to oversee all of these operations, you can take advantage of several additional social media features as well without interfering with your regular business interests.
WordPress Is SEO Ready
If you are online you want to rank well in search engine result pages (SERPs). In fact, you need to be in the top five pages to get any organic traffic at all, and preferably on the first page, in one of the top 5 spots.
The ability to readily enhance your website for top rankings can be extremely challenging. SEO is not rocket science, but it is complex. It is very important to get it right.
WordPress helps with SEO right out of the box. It deals with good coding and foundational best practices and this can be extended with to SEO plugins to deal with on-site content issues and off-site linking. Plugins such as Yoast SEO, All In One SEO Pack, Rank Math, and several others place this within the grasp of the SEO novice.
SEO plugins like Yoast SEO and Rank Math not only make it easy to manage your content for search rankings but also for clarity, comprehension, and user friendliness. You can always hire this done if you prefer not to do it yourself. The field of WordPress freelancers and experts is large.
WordPress Income Opportunities
WordPress provides income opportunities far beyond the income derived from monetizing a website. There are many opportunities for any skillful individual, from web designing to web marketing, content creation to SEO.
Whether you run a full-time online business from your own website or operate as a freelancer through any of the agregate sites, if you know how to use WordPress you can create an income opportunity for yourself.
OK, So WordPress Dominates!
At this point it should be obvious why WordPress has such a significant following, both in terms of use as a website, and in the field of website development.
Simply put, WordPress is ideal for bloggers, entrepreneurs, developers, e-commerce experts, and other online professionals.
No other platform provides such absolute ownership over your content as well as offering such a wide range of features and functions.
The WordPress community provides more than any other in making WordPress the best choice, and a great marketing tool, for your online business. And that is how WordPress dominates. You can learn more about WordPress HERE.
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