If you are just beginning in business in a particular niche, you might be concern at the level of competition you will be facing. You might even be thinking there is no way you will ever catch up with the big boys who have been selling niche-related products for years. You may think you have entered a saturated niche market.
However, if you have done your niche market research carefully before starting your business, you should already know whether it is a paying market or not. Go on Amazon, for instance. What books and magazines can you find that are related to your niche? Go to the Amazon Bestsellers Lists for your niche. What are the top-selling products? Do you have similar ones to sell? Or are yours better in some way?
A healthy level of competition shows that there truly is money to be made in the niche. In that case, the market is not saturated. Customers will be looking for all-new items to buy. Think of beginners, intermediates and advanced customers, for example. What do they need to progress successfully to each new level in relation to their niche?
You don’t have to find an all-new niche no one has ever tried before. All you have to do is market yourself well within your niche. You can accomplish this in a number of ways. Let’s start with the value of knowing your niche. Whenever it seems you are in a saturated niche market you just have to expand the market.