Questions! Questions! Questions!
If you sell online for any length of time you are going to get questions. They can be routine, nice or weird, but you’re gonna get them. And they can make you nuts. This week I got a gal asking me what guarantee I could give her that the garment she sewed would match the […]
Ducks Quack, Eagles Soar…
Harvey Mackay, tells a wonderful story about a cab driver that proved this point. He was waiting in line for a ride at the airport. When a cab pulled up, the first thing Harvey noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly […]
Using Your E-Mail Wisely
Email is a powerful tool for business though, these days, with the huge and ever increasing volume of spam, it is becoming more and more frustrating to use. Using your email wisely is your key to successful communication with your customers and others who may be important to your business success. The first thing is […]
The Little Things
I sold cars for a couple of years when I was between careers. It was an interesting and educational experience. I would recommend it to anyone who needs their temperment adjusted and to learn to live on not so much money. One episode, however, is worth sharing here. I had been with the dealership for […]
Customer Service: One Man’s Opinion (Part 2)
Not long ago I wrote an article about a very pleasant buying experience. It all came about when I found it increasingly hard to find a good cigar for a low price where I live. Many of you, of course, do not like cigars, but even so there are lessons to be learned here in […]
Consumer Behavior
Consumer Behavior (8th Edition) Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World. In June 2006, a man named Vincent Ferrari had a shockingly combative conversation with an AOL sales rep; he recorded it and posted it on YouTube. More than 62,827 viewings later, AOL’s reputation was irretrievably damaged. In the digital […]
Handling Rejection
It can be difficult to be gacious when you lose a sale, or a contract for services, especially if it is something you desperately needed. "Grace under fire" may be a cliche but it is also an important term that describes the kind of response you need to give in such circumstances. It is, after […]
Customer Service: One Man’s Opinion (Part 1)
This is about what compelled me to buy a product and to become a regular repeat buyer. I will share my buying experience with you while it is still fresh in my mind. The story starts out with me being displeased with the availability of good inexpensive cigars where I live. I decided to do […]